The concept of the Europe 2020 poster is the active involvement of observers in creating a better Europe, the Europe we want, and what it should be. The poster shows the positive and negative words of Europe as we know it. The poster invites everyone to interaction — to remove negative words from it, and metaphorically from society. Negative words can be erased with an eraser, and after all negative words are erased from the poster, we can see the title “Europe 2020”, which is made up only of positive words. The form of the title gives dynamics to the poster, and symbolises new positive Europe.